Privacy Policy

Inversora Hotelera Colombiana S.A., a private legal entity registered under Tax Identification Number (NIT) 890.203.975-7, with its registered office at Calle 34, No. 31-24, Bucaramanga, Santander, 680002, Colombia (the HOTEL), considers the electronic records and personal data that you (the User) provide when using the HOTEL’s various websites and services (the Pages) to be sensitive and important. This Privacy Policy (the Policy) sets forth, in a simple, transparent, and objective manner, what data and information will be collected and when they may be used. To better illustrate how we handle data, we provide a summary of our Privacy and Personal Data Protection Policy (the Policy):

Data Controller

Inversora Hotelera Colombiana S.A

Address: Calle 34 No. 31-24, Bucaramanga, Santander, 680002, Colombia

NIT: 890.203.975-7

Role in Data Processing

Primarily responsible for data processing.

Nature of the Data Processed

Personal data provided by the User and/or collected automatically for purposes permitted under applicable law.

Purpose as Data Controller

To use personal data for contractual and advertising purposes, such as sending information, promotions, campaigns, and discounts; distributing information about events and programs; conducting satisfaction surveys; and sharing such information with potential Operators, solely for the purpose of fulfilling the HOTEL’s obligations to the guest.

Legal Basis: Consent of the data subject

Data Sharing

Sharing is permitted only to comply with contractual requirements or a legal order.

Data Protection

Appropriate technical and administrative security measures.

Your Rights

Confirmation that data is being processed, access, correction, and other rights.

Contact

reservas.chicamocha@solarhoteles.com

 

This Policy may be updated at any time by means of a notice on the website and/or by email if the User has opted to receive communications from the HOTEL.

1. What Data We Use The HOTEL may collect information actively entered by the User during registration, as well as information collected automatically when using the Pages and the network, such as the identification of the commercial establishment used, the IP address, and the date and time of the connection, among other information. Accordingly, two types of personal data are processed:

a) Information provided by the User: The HOTEL collects all information that the User actively enters on the Pages, such as full name, email address, gender, date of birth, city, and state, when completing forms. The HOTEL may use this information to distribute advertising materials, promotions, discounts, information about events, and loyalty programs, as well as to conduct satisfaction surveys. 

b) Data may be collected automatically, such as information about the characteristics of the access device, browser, IP address (including the date and time), IP address origin, click information, pages visited, pages accessed after leaving the Pages, and any search terms entered on or in reference to the website, among other information. Standard technologies, such as cookies, pixel tags, web beacons, and shared local objects, may be used to collect this information. These technologies help improve the User’s browsing experience on the Pages based on their habits and preferences. You may disable the automatic collection of information through certain technologies, such as cookies and caches, using your internet browser settings, as well as through our own website, specifically with regard to cookies. However, the User should be aware that if these technologies are disabled, certain website features that depend on processing such data may not function properly. In addition, satisfaction surveys may be conducted, and the information collected may be used to continuously improve our services, better understand your preferences, evaluate quality and your impressions of our tools, and serve statistical and advertising purposes. The HOTEL may share the information collected with: 

a) other partner companies, when necessary for the proper provision of services within the scope of their activities; b) to protect the HOTEL’s interests in any type of legal dispute; c) pursuant to a court order or a request from a competent authority. We also clarify that your information may be shared with companies that provide the technological and operational infrastructure required for the HOTEL’s activities, such as payment intermediaries and information storage service providers.

The User may access, update, and add to their data, as well as request the deletion of data collected by the HOTEL. The HOTEL is required to provide assistance and notify any Data Processors that may be part of the reservation chain. The Data Controller is responsible for ensuring that Data Processors comply with the deletion requirement. Please note that deletion will take place only if no legal obligation prevents the request from being fulfilled. If no request is made to delete or update data, the HOTEL is responsible for complying with the retention periods established by law.

2. How We Use Data

The information collected by the HOTEL is intended to establish a contractual relationship or to manage, administer, provide, expand, and improve the Websites for Users, tailoring them to their preferences and interests, as well as to create new services and products to offer them. If the User no longer wishes to receive advertising information from the HOTEL, they may contact the HOTEL at any time through its customer service channels. The HOTEL is solely responsible for notifying the Data Processors operating within the reservation chain. Legal Basis: In these cases, data processing is authorized under Article 7, Section I, of Law No. +57 607 6343000, the General Data Protection Law (LGPD).

3. How We Use Cookies

Cookies are files or pieces of information that may be stored on your devices when you visit the HOTEL’s websites. A cookie typically contains the name of the website from which it originates, its duration, and a randomly generated value. The HOTEL uses cookies to make the user experience easier and better tailor its websites to users’ interests and needs, as well as to collect information about the use of our websites and services, helping us improve their structure and content. Cookies may also be used to optimize your future activities and experiences on the websites.

Types of Cookies and What They Do

Necessary

These cookies help us understand how visitors interact with the HOTEL’s pages by providing information about the areas visited, the time spent on the website, and any problems encountered, such as error messages.

Functional

These cookies allow the HOTEL’s Pages to remember your preferences, providing a more personalized experience. They also allow users to watch videos and use social tools, comment fields, forums, and more.

Marketing

These cookies are used to deliver content that is more relevant and interesting to users. They may also be used to display more personalized advertising and measure the effectiveness of an advertising campaign by the HOTEL. In addition, they may inform the HOTEL’s pages about the websites visited by the User, and the HOTEL may share this information with third parties, such as advertising agencies or Data Processors.

Once the User consents to the use of cookies while using the HOTEL’s Pages, a cookie may be stored on their device to remember this information during the next session.

The User may withdraw their consent to the use of cookies at any time by deleting cookies from the HOTEL’s Pages through their browser settings. For more information about managing cookies in browsers:

Internet Explorer: https://support.microsoft.com/pt-br/help/17442/windows-internetexplorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/pt-BR/kb/ative-e-desative-os-cookies-queos-sites-usam

Google Chrome: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=pt-BR

Safari: https://support.apple.com/pt-br/guide/safari/sfri11471/mac

Finally, please note that if the User does not accept certain cookies from the HOTEL’s Pages, some services may not function optimally.

4. With Whom We Share Data

The HOTEL works with partners that provide solutions for the tourism and hospitality market, as well as operate in the corporate sector. The HOTEL may share information collected through the Pages in the following circumstances:

a) With other companies within the Group, established or operating in any country, that agree to use the information for the same purposes described in this Policy;

b) With partner companies in connection with the HOTEL’s business activities, including reservation connections and distribution, servers, and related services;

c) To protect the HOTEL’s interests in any type of dispute, including legal proceedings;

d) In the event of transactions or corporate changes involving the HOTEL, in which case the transfer of information will be necessary to ensure the continuity of services; or

e) Pursuant to a court order or at the request of administrative authorities legally authorized to request such information.

5. How We Keep Data Secure

The HOTEL will store the information collected on its Pages through a Data Processor or a service provider engaged by the HOTEL.

The HOTEL uses reasonable measures, consistent with industry practices and legal requirements, to protect the privacy of data collected on its websites. Accordingly, it adopts the following precautions in accordance with the security guidelines established in Decree No. +57 607 6343000, and its relationships with Data Processors are governed by the same guidelines. Data Processors are responsible only for the data that passes through their databases for the proper fulfillment of reservations. They are not responsible for managing or overseeing the implementation of the HOTEL’s internal policies, conduct, or security practices.

The HOTEL makes every effort to protect the privacy of its Users’ data. However, no website is completely secure, and the HOTEL cannot fully guarantee that all information transmitted through its Pages will be protected against unauthorized access using methods designed to improperly obtain information. Therefore, we encourage Users to take appropriate precautions to protect themselves, including avoiding allowing third parties to use their personal information, credit cards, or passwords.

6. Retention of Collected Information

Information collected by the HOTEL through its websites will generally be automatically deleted from its servers when it is no longer necessary for its intended purpose, once legal obligations have been fulfilled, or when the User requests the deletion of their personal data.

Notwithstanding the foregoing, information may be retained to comply with legal or regulatory obligations and may be transferred to third parties. The HOTEL is responsible for verifying the reliability of its Data Processors and will hold them accountable only if it is established that they caused the damage in question.

7. Your Rights

In accordance with the regulations applicable to the processing of personal data, the HOTEL is responsible for allowing the User to submit requests based on the following rights:

a) confirmation of whether data processing is taking place;

b) access to the data;

c) correction of incomplete, inaccurate, or outdated data;

d) blocking or deletion of unnecessary, excessive, or noncompliant data;

e) deletion of data processed with the User’s consent;

f) information about the public or private entities with which the HOTEL has shared the User’s data;

g) information about the possibility of withholding consent and the consequences of doing so;

h) withdrawal of consent.

If the User needs assistance exercising their rights, they may contact the HOTEL by following the instructions in this Policy.

The User acknowledges that deleting information essential to managing their account with the HOTEL will result in the cancellation of their registration and, consequently, the cancellation of the services provided.

Contact us by email: reservas.chicamocha@solarhoteles.com with the subject line

Privacy Policy.

The HOTEL will make every effort to respond to such requests as quickly as possible. However, even when a deletion request is submitted, the minimum retention period for information relating to users of the internet application, as established by Brazilian law, will be respected.

8. Consumer Relations

The HOTEL is directly responsible for all consumer relationships with the guest, and Data Operators are not responsible for any obligations of this nature.